Esquire first appeared in October 1933, and soon evolved into an upscale periodical with an emphasis on men's fashion and literary contributions by the likes of Ernest Hemingway and F. Scott Fitzgerald. By the 1940s, the popularity of the Petty Girls and Vargas Girls provided a rapid boost in circulation. During the 1960s, Esquire helped pioneer the trend of New Journalism by publishing such writers as Norman Mailer, Tim O'Brien, John Sack, Gay Talese, Tom Wolfe and Terry Southern. Since the arrival of editor-in-chief David Granger in 1997, this periodical has received countless awards, including many National Magazine awards, the publishing industry's highest honor.
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