First published in 1989, Sports Illustrated Kids has featured the most popular athletes using articles, photographs, games, and advice geared toward a child's perspective.
Aside from features and special sports previews, additional content in each issue is organized into the following sections: "Freeze Frame," amazing sports moments captured in a photograph; "Warmup," a round-up of news, tips, photos, and more from the world of sports; "End Zone," picture puzzles, games, and other educational stuff. Some features in every monthly issue include: "LOL," a funny sports-related photo; "Tips from the Pros," how-tos on a sports technique from athletes at the top of their game; "Gear," recommendations on what to wear on the field or on the court; "What's the Call?," an educational feature that teaches the rules of the game; and "Sports Gamer," product reviews and tips for the sports video gamer. Another popular feature is the "Buzz Beamer" comic strip. Buzz, a young boy with blonde hair and dark glasses, is also the magazine's sports mascot, and he's featured playing a variety of sports in each issue and on the website.
Throughout the year, Sports Illustrated Kids publishes several special preview issues for major sports, such as college football, college basketball, the National Football League, the National Basketball Association, and Major League Baseball.